

Roku TV is a streaming device that allows end-users to access online content on their TVs. Now that you have come to know the importance of these two (roku vs firestick) let’s get to know them in detail. This demonstrates the importance of these devices not just for streaming content but also for advertisers looking to reach a broad audience. Apple TV app market share fell to 9%, a 3% YOY decline, while Chromecast with Google TV fell to 7%, a 1% YOY decrease.Ĭertainly! Another interesting statistic to consider is that, according to a report by eMarketer, Roku was found to be one of the top Connected TV (CTV) platforms in terms of US advertising reach, with over 80 million monthly active users. While Roku and Amazon’s share of the streaming device market has increased, Apple and Google’s Chromecast has seen a decline in year-over-year adoption. This just goes to show the level of competition between these two devices and how they continue to dominate the streaming device market. Statistics on the Popularity of Roku and Amazon Fire StickĪccording to a survey conducted by Parks Associates, Roku remains one of the most popular streaming devices in the US, with more than 30% market share, while the Fire Stick stands neck to neck in the competition.
#FIRE STICK VS ROKU FREE#
In accordance with the audience, Roku offers a user-friendly interface with an easy-to-navigate home screen and a vast library of channels to choose from, whereas the Amazon Firestick home screen is centered around Amazon’s own content offerings.Īpart from that, Roku provides more options for customization and offers a wider selection of free channels than Amazon Firestick. Nevertheless, when viewed as Roku vs Fire Stick, both allow you to stream content from popular online video streaming services such as Netflix, Hulu, Amazon Prime Video, etc., but the difference between them lies in the overall user experience and features.

These two devices have been among the most popular streaming devices available in the market, but there are differences between Roku and Fire Stick that might make one a better fit for your streaming needs than the other. This is where the Roku vs Fire Stick debate comes in.

In today’s OTT world, where online video streaming services have become the go-to for entertainment, it is quite important to have a device that can deliver content seamlessly.
